It’s the last month of the year and digital marketers have already started planning their marketing strategy for the next year.

There are a lot of ongoing predictions about the digital marketing trends that are expected to see in 2018. We have seen predictions like these in December of every year and some of them were right.

Here are the most predicted digital marketing trends for 2018.

Using AI for marketing

Most of us interact with Artificial intelligence marketing every day when we see advertisements in social media and search result pages. About 57% of digital marketers already use AI for marketing and more of them are said to follow this in 2018.

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Live videos

People love watching live videos. According to a Facebook reports, live videos are said to get 3x more views than normal videos.

Marketers can make use of live videos by

–     Sharing events as live videos and gaining followers.

–     Sharing your holiday sales and letting people known about it.

–     Introducing new products through live videos.

Mobile optimized websites

Most of the social media users browse through their mobiles and it is very important that you have a mobile friendly websites. Mobile friendliness is a Google ranking factor already and is said to be a great factor in 2018. Make sure you have a mobile friendly design because your competitors may be having it already and you don’t want to lose your online customers to them.

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Voice searches

Voice searches are gaining more popularity among smart phone users and it is said that by the year 2020, half of the total searches will be voice searches.

It is important that you have optimized your contents with long tail keywords and words that people are more likely to say.

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Chatbots

Customers are now comfortable using messaging platforms for communicating. On the other hand, chatbots are gaining more popularity. There is a great potential in using chatbots for communicating with your initial leads.  The best thing about using chatbots is that they are available throughout day and night. It will make your customer feel more valuable. Since they are emotionless, chatbots will make sure that your query from the customer will be handled efficiently and on time.

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Mass personalization

The times of mass marketing is gone. Marketers are focusing more on user behaviors, analyzing them with the use of artificial intelligence and developing user customized targeting strategies.

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Augmented reality    

Augmented reality is the method of integrating digital data to real time experience. AR marketing will create a digital image of the product and enable the consumer to experience the product before they buy it.  Augmented reality has expanded over the past few years and is expected to keep growing in the coming years too.

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Many of these predictions are very likely to come true in 2018. Make sure you plan the best digital marketing strategy for your business.